So, you have a new website. Or, maybe you have branched out to a new form of social media, you finally got that Instagram account. Congratulations! A new digital footprint is an accomplishment worth celebrating.
Now, you need to promote it. Creating something wonderful is not enough, you have to let people know it exists.
Start with an official email blast. Add pictures, graphics, and compelling text and send the email to every contact you have. Do not be afraid of self-promotion, you have the perfect excuse to utilize your contact list!
You can recycle that content to your existing social media channels as well, hit Facebook, Twitter, and LinkedIn with the same content. For a website launch, you can actually stretch this process out over a week or more. Drop teasers along with a countdown over the course of days until you reach “launch day” when you utilize your prepared content.
If you are willing to spend money for promotion, consider Facebook ads. Facebook ads are less expensive than you think, some campaigns can be created on as little as $5 or $6 a day. Because Facebook contains demographic information on all of its users, you can really target your ads to the appropriate audience. Internet users spend approximately 4x more time on Facebook than Google, so if you are interested in dipping your toes into internet advertising, start there.