You post on Facebook, but do you do it well? While having an active Facebook for your small business is a definite step in the right direction, it is important to ensure you are engaging with quality content.
You should not only be curating a collection of interesting and relevant content, but specifically visual content. Pictures, infographics and illustrations can all be more powerful than a relevant and engaging article.
Research shows that “90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster than plain text.” And social media and marketing statistics reflect this research – Facebook posts that have photos receive 53% more likes and 104% more comments. Going beyond pictures v. text, ads that are in color get read 42% more frequently than the same ads in black and white.
Your audience voraciously processes visual information, so take the time to ensure that the majority of your social media posts are filled with colorful images. You will reap the reward long-term.